PRIVACY POLICY
Last Updated, August 17, 2023. This Privacy Policy applies to the information we receive through the operation of our websites, social media, blog, promotional alerts, mobile apps, and e-mail communications. In this policy, you can expect to learn about the information we may ask for you to provide to us and information that we may receive from third parties. Kefficient and Greenbaum Stiers Strategic Marketing Group (hereafter “Owners”, “we”, “us”, “our”) have created this Privacy Policy in order to demonstrate our firm commitment to privacy.Personal Information
“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. The Owners may collect Personal Information, including:- Your Name
- Postal address (including billing and shipping addresses)
- Telephone number
- Email address
- Any Payment information
- Social media account ID
Information We Collect
The Personal Information gathered by the Owners falls into two categories:- Information is voluntarily supplied by visitors to our websites through optional registrations.
- Tracking information gathered as visitors navigate through our sites.
How We Use Your Information
To make use of certain features on our websites (such as help forums, coupon pages, shopping malls, and other interactive forums), visitors need to register and to provide certain information as part of the registration process. The information you supply will help us to offer you more personalized features, to tailor our site to your interests, and make them more useful to you. We and our service providers use Personal Information for purposes such as:- Providing the functionality of our sites and fulfilling your requests.
- To provide functionality to you, such as arranging access to your registered account.
- To respond to your inquiries and fulfill your requests.
- To complete your transactions, verify your information, and provide you with related customer service.
- To send administrative information to you, such as changes to our terms, conditions, and policies.
- To send you marketing related emails, with information about our services, new products, and other news about our company.
- To facilitate social sharing functionality that you choose to use.
- Analyzing Personal Information for business reporting and providing personalized services.
- To analyze or predict our users’ preferences in order to prepare trend reports on how our digital content is used, so we can improve our services.
- To better understand your interests and preferences so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
- To better understand your preferences so that we can deliver content that we believe will be relevant and interesting to you.
- We may offer you the opportunity to participate in a sweepstakes, contests, or other promotions.
- Accomplishing our business purposes, such as improving the efficiency of our services, for fraud and security monitoring purposes, developing new products and services, enhancing, improving, maintaining, or modifying our current products and services and determining the effectiveness of our promotional campaigns.
- with service providers or suppliers that help with our business operations or joint products;
- with third parties that you may be interested in hearing from or about; and
- when necessary to protect the safety, property, or other rights of ours, our customers, or when otherwise required by law.
Other Information
“Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. The services collect Other Information such as:- Browser and device information;
- Information collected through cookies, pixel tags, and other technologies;
- Demographic information and other information provided by you that does not reveal your specific identity; and
- Information that has been aggregated in a manner such that it no longer reveals your specific identity.
Other Information We Collect
Information Collected Automatically. Owners and their service providers may use technology to automatically collect information when you visit our sites, view our emails, or interact with us on Social Media. The information collected may include Internet Protocol (IP) address, the type of mobile device you use, your device operating system and browser type, a unique device identifier, the address of a referring websites, the path you take through our sites, and other information about your session on our sites and Social Media pages. This information may be collected from you by means of cookies, pixel tags (also called web beacons or clear gifs), local shared objects, and other technologies. Cookies allow us to recognize you as you when you use our service or visit our sites. A cookie is a small text file that a website or email may save to your browser and store on your hard drive. Local shared objects (“LSOs”) are also known as flash cookies. Cookies allow us to provide you relevant information as you use or return to our sites. Some of this information may be linked to you personally. However, the information stored in a cookie cannot be used to personally identify you unless combined with information that you have provided in connection with a registration or purchase, or when choosing to sign up for promotional emails or contests. Pixel tags let us know if a website page was visited, an email was opened, or if ad banners on our websites, emails, and other sites were effective. We use the information collected through cookies, LSOs and pixel tags to provide a continuous and more personalized shopping experience for you, ensure that our sites and services work correctly, prevent fraud, support our customer marketing initiatives, and to provide us with analytics that help us enhance our services, and determine your imprecise location (i.e., location derived from an IP address) when you open an email to serve you a relevant ad within that email. These third parties may receive anonymous information about your browsing and buying activity on our sites. If you do not want your information used by these third parties, you can change the settings of your browser to reject cookies. See “Your Choices” below for more information. Other Information We Obtain. We may receive information about you from other sources and third parties. For instance, we obtain information from service providers to enhance our existing customer information, such as improving the accuracy of the information we have about our customers. The information may include demographics (such as number of household members, age, and gender), segment data, and purchase preference information from public databases, social media platforms, data append services and others. We use this information to help us correct or supplement our records, improve the quality or personalization of our service to you, and prevent or detect fraud.Uses and Disclosures of Other Information
We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Privacy Policy. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined. Products and Services Offered by Other Businesses: We will sometimes allow other businesses to make products or services available to our customers. When you purchase products or services from these other businesses, we share your information with these businesses so that they can fulfill your purchase. When the use of your information is governed by their privacy policy, we will provide you with product or program materials that provide you with a link to their privacy policy. Business Transfers: We may share information with our subsidiaries and affiliates for internal business purposes. We may also disclose or transfer all information collected in the event of a proposed or actual sale (including as part of insolvency or bankruptcy proceedings), financing, merger, or any other change in control or ownership of Owner or any of our assets or divisions. Legal and Safety Obligations: We may share your information: (i) in response to a subpoena or other legal process or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation; (iii) to protect or defend Owners or enforce other policies applicable to the Service, such as our User Agreement; (iv) to prevent or prosecute fraud or other crimes that occur in our stores or the sites; or (v) to protect the personal safety or rights of an individual. To the maximum extent permitted by applicable law, we may also use video captured in-store, IP addresses, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you. This site may contain links to other sites. The Owners are not responsible for the privacy practices or the content of such other websites.Your Choices
We use an opt-out standard for email or for other communications, such as postal mail. Opt-out means we may contact you but will stop upon your request. You may choose to:- Stop receiving marketing or promotional e-mails, voice and/or text alerts;
- Update and correct your personal information;
- Address any matters specific to California or Nevada Residents; and
- Cancel your account.
- Accessing your online account and updating your information;
- Following instructions in the e-mail, direct mail, or text communication you received from us;
- Contacting one of our customer representatives at
You may control the automatic collection of information by:
Disabling Cookies: Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. However, if you disable cookies, you will not be able to take advantage of certain features of our site such. You may also change the settings of your browser to reject cookies. Each browser is different, so check your browser’s “Help” menu to learn how to update your cookie preferences. Blocking LSOs: If you do not want LSOs stored on your computer, you can adjust the settings of your Flash player to block LSO storage using the tools contained in the website storage settings panel. For help with managing LSOs please see Adobe’s help page. Please note that setting the Flash Player to restrict or limit acceptance of LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with the services or our online content. Managing Interest-Based Advertising Preferences: We personalize your experience on our sites and mobile services by showing you advertisements that are tailored to your interests. To help us do this, we belong to ad networks that may use your browsing history across participating websites and mobile services to show you interest-based advertisements. For example, if you browse or shop for electronics with us or on other sites, we may show you ads for electronics as you continue to browse the Internet. Information collected by our ad networks or other third-party service providers across multiple websites that you visit may enable the ad network to predict your preferences and show you ads that are most likely to be of interest to you. If you do not wish to receive online behavioral advertising from us on other websites, please visit the Network Advertising Initiative Opt-Out page. You may also visit the Digital Advertising Alliance Consumer Choices Page to learn about online behavioral advertising and how to opt-out from online behavioral ads served by some or all participating companies. These opt-out mechanisms rely on cookies to remember your choices with respect to ad-serving on websites. If you delete your cookies, use another computer or device, or change browsers, you will need to repeat this process. We are not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. We may serve ads on or through third party services, such as Google and Facebook, that are targeted to reach people (or similar people) that have visited our service or that are also identified in one or more of our databases (“Matched Ads”). This is done by us uploading certain of our data to the third-party service, such as through Google Customer Match, and the third-party service matching common factors against our data. To opt-out of such advertising, please contact the applicable third-party service. We are not responsible for such third-party service’s failure to comply with your opt-out instructions. We use a tool called “Google Analytics” to collect information about the use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. We also use Adobe and Google analytics to monitor performance and to better understand how our customers navigate the sites. These services use cookies to track customer behavior online. You can opt-out of Adobe Analytics, and you can opt-out of tracking by Google Analytics.Other Important Information
Security: We maintain reasonable and appropriate physical, electronic and procedural safeguards to protect the confidentiality of personal information. While we work very hard to protect your privacy, no method of security is 100% effective. We make no warranties, express, implied, or otherwise, as to the ultimate effectiveness of its reasonable and appropriate safeguards. We further disclaim, to the fullest extent of the law, any liability for any unauthorized access to, disclosure or damage to, interception of, theft, or loss of any data communications and/or personal information. By using the services, you acknowledge that you understand and agree to assume these risks. Information from Children: The services are not geared towards children and we do not knowingly collect information from children under the age of thirteen without parental consent. Please contact us if you believe your child may have provided us with information and you would like us to work to delete the information. Third-Party Websites: There may be hyperlinks contained in the services, including this policy, to other websites or locations that are operated and controlled by third parties (“Third-Party Websites”). These Third-Party Websites may use their own cookies, web beacons and other technology to independently collect information about you. In addition, these Third-Party Websites may solicit information from you. We make no representations regarding the policies or business practices of such Third-Party Websites and encourage you to familiarize yourself with their privacy policies before providing them with your information. Public Forums: This site may make chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information. Any information you include in a message you post to any chatroom, forum or other public posting area is available to anyone with Internet access. If you do not want people to know your email address, for example, do not include it in any message you post publicly.California Residents
The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt-out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.Notice of Collection
In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:- Identifiers, including name, postal address, email address, and online identifiers (such as IP address).
- Customer records, including phone number, billing address, and credit or debit card information.
- Commercial or transactions information, including records of products or services purchased, obtained, or considered.
- Internet activity, including browsing history, and interactions with a website, email, application, or advertisement.
- Geolocation data.
- Inferences drawn from the above information about your predicted characteristics and preferences.
- Identifiers.
- Customer records.
- Commercial or transactions information.
- Internet activity.
- Geolocation data.
- Inferences are drawn.
Right to Know and Delete
You have the right to know certain details about our data practices in the past 12 months. In particular, you may request the following from us:- The categories of personal information we have collected about you;
- The categories of sources from which the personal information was collected;
- The categories of personal information about you we disclosed for a business purpose or sold;
- The categories of third parties to whom the personal information was disclosed for a business purpose or sold;
- The business or commercial purpose for collecting or selling personal information; and
- The specific pieces of personal information we have collected about you.
- In addition, you have the right to delete the personal information we have collected from you.